A party who intends to seek arbitration must first send to the other, by certified mail, a written Notice of Dispute ("Dispute Notice"). The Notice to Allied Digital Media should be addressed to the following address ("Dispute Notice Address"): Allied Digital Media Street Address City, State Zip code Attention: Legal Department The Dispute Notice must describe the nature and basis of the claim or dispute and set forth the specific relief you seek from Allied Digital Media ("Demand"). If Allied Digital Media and you do not reach an agreement to resolve the claim within 30 days after the Dispute Notice is received, you or Allied Digital Media may commence an arbitration proceeding.
Discovery and/or the exchange of non-privileged information relevant to the dispute will be governed by the AAA Rules.
YOU AND ALLIED DIGITAL MEDIA AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN YOUR OR ITS INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE PROCEEDING TO THE MAXIMUM EXTENT PERMITTED BY LAW. If this specific subparagraph (e) is found to be unenforceable in its entirety, then the entirety of this arbitration provision shall be null and void. However, if only a portion of this subparagraph (e) is found to be unenforceable, then the unenforceable portion of the provision shall be stricken, and the remainder of subparagraph (e) enforced. Any claims or causes of action seeking relief not subject to individual arbitration under applicable law shall be stayed in a court of competent jurisdiction pending completion of individual arbitration to the maximum extent permitted by law.